Outdoor Advertisement
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This advertisement campaign was my first opportunity this course to be creative and create a project based on my own interests.
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For this campaign, we were to develop a message strategy and apply strategic writing techniques to three billboards and an airport poster for the state of Nebraska to increase the number of summer tourists.
TV Advertisement and Storyboard
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For this project, I worked in a group with 3 other students to develop a television advertisement and storyboard.
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In creating this project, we were to select a type of candy or soda. After doing so, we had to design a creative brief and a storyboard and script.
Print Advertisement
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For this project, we were given a creative brief regarding AsparFlakes. From there, we were to create a magazine advertisement that we thought would appeal to the target audience.
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I found this advertisement difficult because it involved a lot of text that had to be placed onto a single page.
Social Media
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Our final advertising project involved developing a message strategy for a specific audience with an animal of our choice.
After writing a creative brief, we had to apply our strategic writing techniques and tactics by designing six Instagram stories and create a week's set of Instagram posts.