Multipage Layout
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For this project, I was given the opportunity to choose between a variety of case studies and create a booklet incorporating the three different companies chosen. I decided to choose my case studies based off of those that had strong social campaign aspects to them.
In creating my project, I created a color palette for each brand identity. I found that blue and yellow were a common theme and built my design off of that. I also found images that I felt were strong for each campaign, so I knew I wanted an image heavy design.
Software Focus | Adobe InDesign
Brand Identity
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This was my first project that required me to work with another student. The process for this project included the other student creating the written concept and I took on the visual aspect.
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It was difficult to design the idea that my partner had come up with because it limited my creativity. They already came up with specific elements they wanted along with what would be achieved through the product brand.
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Software Focus | Adobe Photoshop and Adobe Illustrator
Microsite
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This project was my first time utilizing Adobe XD and it was challenging to say the least. I wasn't used to having to create so many different elements and then add them together to create something you would expect online.
We built this project upon our brand identity which made it easier as I already had a lot of elements created. The easiest part was choosing what my call-to-action would be.
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Software Focus | Adobe XD
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This project really challenged me to bring everything I have learned so far and tie it into one final project. I had to create a campaign, once again with a partner, and then create the visual aspects to tie it together.
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I decided to focus on family memories and worked hard to make sure each element of my advertisements highlighted my theme of family memories.
Software Focus | Adobe InDesign, Adobe Illustrator, Adobe Photoshop
This advertisement is the first step at getting potential customers interested in flying Frontier Airlines. This advertisement could be found in different magazines such as National Geographic and Family Fun.
This advertisement would be found on the drive to the airport. Since the family is already en route, we no longer have to convince them to fly Frontier, but instead we are know encouraging them to share their travels with others.
During the flight, napkins are also provided with our final advertisements. This particular advertisement once again reinforces the green initiatives Frontier has taken to be more sustainable. In addition, it encourages the customers to share pictures one last time while flying Frontier.
This advertisement is the first step at getting potential customers interested in flying Frontier Airlines. This advertisement could be found in different magazines such as National Geographic and Family Fun.
Campaign
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Wedding Photography
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My final project for my portfolio includes pictures that I have taken at weddings. I decided to combine them to create a portfolio within themselves of my previous work to showcase my photography skills.
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I had a hard time choosing between pictures for this aspect. In the end, I organized them by topic and created a collage with the best photographs I had.
In the end, I’m glad with how this project turned out. It will be something I can continue to use whether in addition to my other projects or by itself.
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Software Focus | Adobe Photoshop and Adobe InDesign